Benetton Turkey, the Turkish arm of Italy’s leading manufacturer, announced the opening of a store in Sukhum, the capital of Abkhazia. Benetton Turkey became the first global brand to do so, after opening up a store in Tbilisi, Georgia.
''Abkhazia is the door that opens the historical Silk Road to the sea. It has a strategic importance with its tourism and sea transportation," said Zeynep Selgur, general manager of Benetton Turkey, in a statement. "Benetton was the first global brand to open a branch in Turkey in 1985. We are proud to continue this trend in Abkhazia. We would like to continue our investments in Turkic Republics and in Cyprus.''
Each year approximately 1.5 million Russian tourists visit Sukhum.